media-about

About the Media Hackathon

News Media Consumption in Digital Age

Mobile now accounts for nearly 70% of digital media time [comScore]

Time spent with digital media continues to grow — but that growth is all mobile. ComScore released its “2017 Cross-Platform Future in Focus” which tracks consumer usage patterns across digital media channels and platforms.

The measurement firm found that mobile “now accounts for 69 percent of digital media time spent.”

By comparison, the desktop has fallen to less than one-third of total digital media time. Mobile apps are 60 percent of the total, with smartphone apps specifically commanding 51 percent of all digital media time.

IncubateIND has therefore decided to collaborate with leaders in digital news space in order to define problems and contribute to build solutions to improve Mobile Content Consumption. By joining hands with Arya College of Engineering & IT students from varied backgrounds with journalists from various news organizations and other invited participants in this Hackathon, we aim to generate new solutions for Mobile Content Consumption and better user experience.

Mentors

speaker image

Sandeep Amar

Founder - Inaaj, CEO - ITV Network
speaker image

Puneet Gupt

COO, News-Business - Times Internet
Harini-Calamur

Harini Calamur

Founder, Vipra
Harini-Calamur

Avinash Kalla

Founder, Talk Journalism
Gunjan Jaswal

Gunjan Jaswal

CTO, Head of Product Tech, ITV Networks.
Kunal Majumdar

Kunal Majumdar

Editor, Vice Media
Ankur kansal

Ankur kansal

Independent Investor
Sankar Thakur

Sankar Thakur

Sr, UI Designer/illustrator/watercolorist
Manish Sinha

Manish Sinha

Experience Design
Manish Sinha

Sagar Das

Co-Founder Autoportal.com
Manish Sinha

Amit Arora

Anchor(Doordarshan)
Manish Sinha

Srijan Vadhera

General Manager at Fairmont Hotels & Resorts

Problem Statement

Problem-statement

To create new formats of text, photo and video news for consumption on smartphone. As India has crossed 90% consumption of news on mobile phone, the formats of news presentation on mobile phones needs to be more and more creative in order to service the user better. There are various layouts which are coming, for example - card layouts, data layouts, video feeds and others. News companies needs to identify newer formats in terms of UI and UX, to service the consumer in a better manner.

The teams are going to attempt unique news formats for text, video and photo to give publishers new prototypes to work upon.

Event Schedule

Quickly harness dynamic thinking through value added models.

Time Session
09:00am-10:00am Registration
10:00am-10:30am Inaugration
10:30am-11:00am Opening Keynote
11:30am Hack Begins
01:00pm-02:00pm Networking Over Lunch
02:00pm-02:30pm Workshop
02:30pm-03:00pm Session
05:30pm-06:00pm High Tea
07:00pm-08:30pm Checkpoint 1
08:30pm-09:30pm Dinner
Time Session
01:00am MIdnight Snack
02:00am-03:00am Checkpoint 2
08:00am-09:00am Breakfast
09:00am Final Checkpoint
11:30am-12:00pm Final Submission
12:00pm Lunch
01:00pm Pitching Sessions
02:00pm Closing Ceremony

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