Ford to create ‘City of Tomorrow’ with its self-driving car

US auto major, Ford is all set to create the ‘City of Tomorrow’ with a self-driving car designed for carrying both packages and passengers. Sherif Marakby, Vice President, Ford wrote in a Medium post about the company’s plans Tuesday morning. The goal of the company is to develop a vehicle that not only ensures the comfort of passengers but is also capable of transporting packages.

According to Sherif, the company is spending a lot of time these days thinking about the future and what it will take to create the City of Tomorrow. It knows that one key ingredient for delivering its vision of the future is self-driving vehicles.

“We plan to develop and manufacture self-driving vehicles at scale, deployed in cooperation with multiple partners, and with a customer experience based on human-centered design principles,” he wrote.

“Since the success of autonomous ride hailing or sharing and package delivery will be judged by the number of miles driven that generate revenue, or those carrying people and packages, we’re focused on utilization time and the amount of time a vehicle can remain on the road,” he further stated.

Marakby goes on to reference the fact that Ford was the first company to get a hybrid automobile on the road in the United States in 2004, and that the company has since built on improving the technology.

He also added that their team at Greenfield Labs in Palo Alto is researching a human-centered design approach and that the company intends to work with multiple partners in the coming months to understand what self-driving technology can enable when applied with a human-centered approach.