Indian Aviation needs disruption to create “Airports of Tomorrow”
The Indian Aviation Industry is one of the fastest growing aviation industry in the world. It is growing not only in terms of players but aircraft and is expected to become the third-largest aviation market by 2026.
In India, airlines have always portrayed themselves as a “high-standard” domain. There attached a glamour to it and flying has been a dream for millions. Earlier, there existed fewer people who could afford the air travel but now the scenario has completely changed. There has been a whopping surge in the population in the aviation domain from the past few years and India has become the third largest aviation market in terms of domestic passenger traffic. Though the passenger traffic has been rising, the development is stagnant if we look at the internal services of the airports.
Innovation nowadays has become a driving force and people have adopted it as a part of their life. May it be Amazon that has transformed retail sector or Uber that has redefined travel in a new way. But, airports and airlines are still lull and sluggish in terms of development. In fact, traveling by flight has become harassing for the passengers. The travelers face a lot of problems on the airports such as repeated trolley trouble, shifting of flights, and delay in flights and instead of making their journey pleasurable, they end up getting infuriated and flustered.
The most serious problem among these is the security of the passengers. While the world is trying to minimize security threats using drone technology, India is still struggling with the airline’s security lapses.
The amalgamation of human traffic with bad infrastructure has become a big hindrance for the landings and take-offs, especially during the peak hours. A paradoxical situation prevails in India’s civil aviation sector today and the time is not far away when Indian Civil Aviation will look more like railway stations, unable to deal with the travelers’ weight. Another side of these problems is that it could slow down the growth in airline passengers in the coming decades.
Airports of the ‘Tomorrow’
Flying today has become completely different from what it was before. If airlines want to survive, they need to do something exceptional in order to give a seamless flying experience to its customers.
However, the problems that the aviation sector is facing has forced them to volte-face their business model but there are great prospect and aspiration among Indian airlines to bring the country in line with the rest of the world.
Ravinder Pal Singh, Chief Innovation Officer, Vistara said, “Rarely I initiate any dialogue or lecture with ‘if’. If aviation and especially airlines have to succeed as a viable profitable business then it has to reinvent itself via technology, especially the application of information technology”.
“This sector like all other transformed business domains will have to adapt for the future with innovations which will provide desirable customer experience while still being profitable,” he added.
The jerking movements are not sufficient for the long-term growth of the aviation. It needs disruption for better customer experience.
It needs to introduce a double-level of personalization, recognizing both the individual business traveler and their company. A personalized relationship can be built with the travelers if the airline knows their preferences and choices – which can easily be tracked using OTAs.
Furthermore, it needs to improve the traveler’s experience at the airport based on geolocation. It means developing solutions on the mobiles and smartwatches which will send a notification to the travelers by walking through a specific shop and ask “Would you like to purchase lounge access?”
It needs to track business traveler’s behavior and make the most of this data. The third-party APIs will help to book Ola/Uber just after the de-boarding flight. Real-time crowd monitoring on the counters will help manage the crowd. The guiding mechanism will provide various information in different regional languages, eliminating confusion in the minds of the customers. It will target profiles of the customers according to their cultures or festivals and keep in touch with the travelers.
These solutions will not only make the customer travel journey seamless but also make airports cost effective. It will help in making efficient utilization of resources, saving time, eventually, building the “airports of the tomorrow”.